Just wanted to share this. What do you think?
Here’s what I reckon:
1. Table football featuring female players = Good.
2. Table football featuring female players aimed at “just the girls” = What the fuck?
3. Pink table football = Don’t get me started (though it is available in other colours).
4. Writing = Bad. “You can compete in style from the comfort of your own home or garden; so the gym can go out the window too.” What does this even mean? Also the grammar is questionable.
I’ve blacked out the name of the actual PR contact but left the PR company on there. I see a lot of this kind of thing and it’s usually just lazy copywriting rather than a genuine conviction about the product, event, or service. Sometimes I email them back and challenge them on it, sometimes I ignore it. It’s just a press release, it’s not intended for public consumption but nevertheless it irks me how readily this kind of nonsense is trotted out.