What do you think of the Harvey Nicks ‘walk of shame’ advert?
Some people have called it snobbish and sexist. Lesbian mag DIVA reckons it’s harmless. Me? I think it’s quite astute.
Sure, it’s a bit snobby. Also patronising (not one of those girls is wearing a coat – just because we shop on the high street doesn’t mean we’re fucking stupid). But sexist? Meh. I don’t think so.
The ‘shame’ in Harvey Nichol’s walk of shame is demonstrably not in the hook-up but in the bad outfit. The truth is, no one cares if they’re seen heading home at 7am after sleeping at someone else’s house – what they care about is doing it with smudged make-up, bed hair, and shoes they can no longer walk in.
And if you think men don’t do ‘walks of shame’, you are very much mistaken. It’s just that they are less conspicuous. Lack of sleep/screaming hangover aside, men generally look about the same in the morning as they did the night before. And unless they’ve been at a black tie or costume event, their eveningwear is not all that distinguishable from their daywear (and in fact, I did once see a guy doing the walk of shame dressed as the back end of a pantomime cow).
Anyway, if you think the differences in the way men and women dress and how they are interpreted are in some way the result of sexism then I’m not going to argue with you. It’s a very fair point and I’d probably agree. But I still quite like this ad.